Brand Identity

Logo & Visual System

One consistent identity across the website, member app and studio admin — navy, cream and brass with an editorial serif display face.

Primary — Cream on Navy
Inverse — Navy on Cream
App Icon

Logo variants

PrimaryCream monogram & wordmark on navy — the default lockup.
Primary
InverseNavy monogram & wordmark on cream, for light surfaces.
MonogramMark only — two interlaced petals. For avatars & app icons.
Monogram — InverseThe mark on cream. Ideal as a favicon or foil stamp.

Colour palette

Deep Navy #12253C Darkest surface / ink
Navy #1E3A5A Primary / actions
Steel Blue #37608C Secondary accent
Light Steel #A9BCD6 Soft accent on navy
Brass #C6A46A Warm accent / emphasis
Beige #F1E7D2 Light background

Typography

Display / Headings

Fraunces

Elegant, editorial, high-contrast serif

Aa Bb Cc · Move with intention · 0123456789

Body / Labels / Buttons

Hanken Grotesk

Clean, readable, modern

The quick studio session · Book · Schedule · 0123456789

UI components

Reformer Confirmed Waitlist Cancelled Founding